What if isn’t a thought exercise.
It’s a business strategy.
Creativity should be an organizational competency, not confined to a department. Start asking “what if” and stop playing it safe.
Get the FREE Quick Start Guide, and start asking better questions. The guide will help you use AI to think WITH you, not FOR you.
This award-winning book combines 25 years of Fortune 200 experience with cognitive science research and practical frameworks that help leaders and teams solve complex problems and drive innovation, fortifying your competitive advantage.
Corporate leaders who integrate AI as a strategic partner, rather than focusing solely on workflows and efficiency gains, will fundamentally change how work gets done across their organizations.
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When finance, operations, HR, sales, product, support, and legal teams embrace AI-supported problem-solving, they move beyond incremental improvements to reimagining markets.
AI Engagement Pyramid - Click to Expand
The questions we ask shape the solutions we find.​​
The only way to stay ahead in business is to ask 'what if'?
Three Ways To Ask “What If” Today
When critical functions are left out of innovation, decisions become tactical, risks emerge, and teams make safe choices that keep them chasing competitors.
What if your entire organization could start thinking exponentially instead of incrementally? Here’s how I can help you start asking “what if” now.
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I deliver keynotes that inspire audiences to recognize creativity as a strategic competency across their entire organization. Drawing on 25 years at Amazon, Apple, and T-Mobile, I show leaders at corporate events, leadership summits, and product conferences how to move from incremental thinking to exponential innovation.
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I deliver interactive workshops to enterprise teams, functional leaders, and innovation initiatives—giving them practical frameworks to solve complex challenges, co-create with AI, and deliver measurable results. Each session is fully customizable to your organization's specific needs and goals.
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Designed for product leaders, startup founders, and senior leaders, this course teaches six proven frameworks that help you overcome mental blocks, build resilient plans, and generate breakthrough ideas—with AI as your strategic partner.
Amazon | Best Buy | Discovery | T-Mobile | University of Washington Foster School of Business Executive Education
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Trusted by industry leaders and backed by 25+ years of Fortune 200 companies